Nothing Made a Glow-in-the-Darkish Cellphone After Asking Prospects What They Need

Nothing took the ‘neighborhood’ facet of its model advertising somewhat too critically and requested its followers worldwide to co-create a brand new version of its flagship Phone (2a) Plus. After receiving over 900 entries from 47 international locations, the corporate topped 5 winners and labored with them to develop the fruits of their concepts: a glow-in-the-dark telephone.

That is Nothing’s first Group Version Undertaking, and it concerned enter not solely on the {hardware} aspect but additionally on software program, packaging, and advertising, making this version completely formed by them. These are the one areas that noticed a change following the co-creation. The specs and options on this model are the identical as the unique version launched again in July 2024. Nothing prides itself on really valued neighborhood enter and goes so far as to say, “Group is one thing that different manufacturers discuss, however Nothing is proud to deliver this to life by a product launch.”

The co-created version for Nothing’s flagship telephone retains the corporate’s id, which got here by on the unique model. It’s the identical clear enclosure permitting customers to have a look at the telephone’s inside parts, such because the ribbons and the screws, and the identical three glyph lights that gentle the telephone’s rear. Along with these lights, a brand new phosphorescence interface dimly illuminates the again with its gentle, refined glow. The corporate’s designers experimented with numerous supplies and colours to execute the winner’s glow-in-the-dark calls for and settled on this phosphorescent green-tinted materials.

On the software program aspect, the successful concepts led to a brand new “Related Assortment” of six wallpapers involving AI instruments and a few digital design.

There’s some glow-in-the-dark exercise happening on the telephone’s new packaging, too. The brand new design options some reflective parts to swimsuit the telephone’s new design. The advertising marketing campaign for this version additionally enhances the successful concepts and contains a slogan that reads “Discover your gentle. Seize your gentle” with a concentrate on exploring one’s inside energy.

The Cellphone (2a) Plus Group Version will probably be obtainable to buy throughout all markets beginning November 12 on nothing.tech for roughly $519 (transformed from £399). There are simply 1,000 items on this version, so it’s a must to hurry to snag yours.

It appears to be like like Nothing is de facto engaged on getting its neighborhood extra concerned in its design course of. This was its largest neighborhood venture up to now, and as we communicate, it’s engaged on co-developing software program and content material. In 2022, it additionally launched a brand new Group Board Observer position, which is accountable for representing what shoppers need on the Board of Administrators conferences degree.